with every rental, we include complete insurance, backed by berkshire hathaway, 24/7 roadside assistance and support. those are all provided by getaround. >> and you handle the billing, right? you collect the money. >> we do. we collect the money, and remit 60% to the car owner. we retain 40% which goes to cover the cost of insurance, roadside assistance, as well as marketing the service. >> interesting. you've crossed the 10,000 car mark, right? >> that's correct. >> five cities now. is this an urban story, or i mean, how -- how much can you blanket the country with this model? >> well, our mission is to bring car-sharing everywhere to empower people to car share everywhere. we really think this is an opportunity to expands outside traditional boundaries, outside the urban centers. but we have seen tremendous growth inside urban centers. just this year so far, we have seen car listings increase by over 500%. >> it seems like it's a story for -- i mean, assuming the economy takes years to find real growth, either you are dealing with people who are challenged economically, right, that fe